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I started podcasting 3 months ago and have learnt many lessons along the way! Here are five lessons that resonated with me the most.

By Ellie Keft

November 30, 2021

Lessons learnt from Podcasting

  • #1 Action is the best cure for fear of the unknown
  • #2 Perfection is a foe, not a friend
  • #3 Creating weekly content accelerates your understanding of your brand and yourself
  • #4 Consistency is key, but taking a break is ok
  • #5 It gets easier

#1 Action is the best cure for fear of the unknown

  • When you’re thinking of starting something new, there’s always a barrier that you have to get past
  • I’m generally a pretty socially anxious person and this tends to happen to me with doing new things with new people too
  • All the research and planning in the world won’t break down that barrier so you just have to START. Just crack into it, and adjust as you go.
  • Obviously the disclaimer there is, I’m an advocate for high quality content, and I definitely recommend spending some time planning, strategising.
  • But there comes a point where you need to take the leap, and you’ll need to tune into yourself to know when that time has come.
  • This leads me nicely to the next point.

#2 Perfection is a foe, not a friend

  • Now, we all know this by now, right? Perfectionism is a pain in the arse because the concept of perfection is a fallacy, it’s unattainable!
  • Podcasting, and literally any other content that exists, can be a victim to perfectionism.
  • Editing out all the ums, crafting the perfect sentence in a blog post, or planning out a live session to the nth degree
  • I’m no expert on overcoming perfectionism but I’ve come a long way from where I was.
  • But for my personality it is a constant battle—I’m a type one enneagram personality type, whose key characteristics are rational, idealistic, principled, purposeful, self-controlled, and perfectionistic.
  • The main things that help me with perfectionism are; a break and a zoom out, an ego check and adjust expectations in the first place.

This article is based on an episode of my podcast, Unearth Your Herd… check it out!

#3 Creating weekly content accelerates your understanding of your brand and yourself

  • Helps you to articulate your messages, what you offer, what you want to bring to the world
  • It forces you to do that nitty gritty work that so many businesses don’t do, to really nut out the details
  • Just the cognitive process itself of teaching is amazing for understanding new concepts, and does wonders for retention. Meaning, you’ll remember the stuff better.

#4 Consistency is key, but taking a break is ok

  • One of the biggest things with content success is consistency, of course, but it’s consistency over the long term, not short. This is important.
  • Something that often happens is people are consistent for a few months and then it all gets too much and they just stop, and the hurdle to restart just seems insurmountable.
  • It’s in the restart that the magic happens, because that’s when long term outputs can accumulate; the gross outputs over time.
  • So if you did weekly blog posts for a year but you missed say, 6 weeks of that year because of life, that’s 46 blog posts. But if you do 12 weeks of gung ho blogging but then fall off the bus and never get back on, that’s only 12 in total.
  • Plus the more times you’ve restarted, the more you’ll know the deal. Practice makes productive!

One of the biggest things with content success is consistency, of course, but it’s consistency over the long term, not short. This is important.

#5 It gets easier

  • Seems obvious but thought I would mention it anyway
  • A new skill will always be tricky at first, but it always gets easier.
  • A few things that change over time are:
    • Your systems and processes tighten up, and you get more in flow with how you produce the content. Whether that’s working alone, or even collaborating with an assistant to do part of the production.
    • You get to know your optimal conditions for being productive and creative better—whether that’s creating in the morning, or perhaps on weekends, in short sharp burst or chunky time blocks, and perhaps other things like where you are, what you’re wearing, what you’ve eaten or drunk beforehand and so on.

Photo credit: William Moreland

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© Copyright Ellie Keft 2021