Welcome to Unearth Your Herd, the marketing podcast for Aussie small business owners where you’ll get a free weekly digital marketing education sesh.
It’s snappy, actionable, fresh and relatable.
No marketing jocks, or hustle mentality here; we’re learning how to build and nurture your coMOOOOnity, by using content consistently, strategically and authentically.
Below you’ll find access to the episodes, as well as any resources mentioned, and a question form where you can ask any questions that pop up for you and I’ll answer it on the pod.
Thanks for the support!
XO Ellie

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UNEARTH YOUR HERD PODCAST EPISODES
000—Welcome to Unearth Your Herd
001—Digital Marketing 101
002—Brand Strategy 101
003—Content Marketing 101 + Three Ingredients For Success
004—7 Reasons Why Content Marketing Is So Important
005—Search Engine Optimisation 101 | On-Page + Technical SEO
006—Search Engine Optimisation 101 | Content + Off-Page SEO
007—Websites | 8 Important Website Considerations For Effective Content Marketing
008—Email Marketing 101 | What Is Email Marketing?
009—Email Marketing 101 | 6 Reasons Why Email Marketing Is Important for Small Businesses
010—Social Media 101 | What’s the Difference Between Using Social Media and Social Media Marketing?
011—Social Media 101 | 8 Ways Savvy Small Businesses Use Social Media
012—Podcasting | 5 Lessons Learnt from My First 3 Months Podcasting
013 – Hero Content | What Is it and Why Is it Important?
014 – 10 Types of Content To ‘Hero’

RESOURCES MENTIONED
- Quiz: Discover Your Perfect Content Type — Take the quiz for free
- Finding Your Why Workbook — Download for free
- SEO for Aussie Small Businesses: 106 SEO Activities You Can Either DIY Or Outsource — Download for free
GOT A QUESTION?
If you have questions after listening to an episode of Unearth Your Herd, feel free to drop into my Instagram inbox over at @hiatus.studios 🙂 X Ellie
Want to stay in touch?
For updates on what we’re up to, as well as special offers and discounts, new resource releases and more, sign up for our email list 🙂 We promise there will be NO spammage.
We acknowledge the Traditional Custodians of the land we predominantly work on, the Ngunnawal people. We recognise that ‘Australia’ was founded on the dispossession of First Nations people, that sovereignty was never ceded, and that this country always was and always will be, their land. Hiatus Studios pays our rent by making monthly donations to Healing Foundation, which supports Stolen Generations survivors, their families and communities.
© Copyright Ellie Keft 2021