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SEO Services

If you have a website for your business and you haven’t thought about – or even heard about – search engine optimisation, or ‘SEO’, then you’re missing out on a big piece of the pie.

Having a pretty website is nice, but you also need to be showing up in search engine results to really maximise that pretty website, ensuring that your products and services are showing up in front of people at the optimal time, just as they’re searching for a solution to their problem. The solution? Your content, product or service.

What’s ‘search engine optimisation’?

Search engine optimisation, or ‘SEO’, is a set of practices you can take on and off your website to increase the quantity and quality of the organic traffic to your website through organic search engine results. Organic traffic is free traffic – that is, traffic you don’t have to pay for, such as paid ads.

In order to rank in the results of search engines like Google and Bing, you can follow a set of “rules” or processes allowing their algorithms to choose to deliver your pages to a user, based on their search query (the keywords they type into the search engine).

Basically, SEO is about making your website as easy to find as possible, for a particular person with a particular problem they need help solving.

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Search engine optimisation, or ‘SEO’, is a set of practices you can take on and off your website to increase the quantity and quality of the organic traffic to your website through organic search engine results.

The Four SEO Buckets

I like to divide SEO is into four buckets; on-page SEO, technical SEO, off-page SEO and SEO content.

Different SEO people (known as SEO’s), categorise it differently, but I find having those four is the most holistic.

Here’s a quick explanation of what they are:

  • On-page SEO is all about what you can control on your website such as title tags, page descriptions, content, links and URLs.
  • Technical SEO is all about making sure Google (and other search engines) can crawl and index (examine and categorise) your website.
  • Off-page SEO is about the signals that are happening off your website, such as backlinks (people linking to your website), social media shares, and signals of expertise, authority and trustworthiness (EAT), which we can build through things like Local SEO and guest blogging.
  • SEO content is the content used to send traffic to your website, useful, relevant content that people want to read and share with others.
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How can I help you?

If you’re keen to tackle your SEO, I can help you with one of the following services:

  • ‘Website SEO Health Check’ – I’ll check your website for any crawl errors, missing on-page information like HTML tags, as well as things like page load speed, and any user experience (UX) or mobile usability issues.
  • ‘On-page + Technical SEO Cleanup’ – I’ll take a look into the guts of your website, dive in with a fine tooth comb and clean it all up so that Google can successfully crawl and index your pages, and so that your users are having a good experience on-site. I’ll also integrate ‘Google Search Console’, and submit a sitemap to Google for you (an important SEO ‘to do’).
  • ‘Local SEO Starter Pack’ – I will set up and optimise your Google My Business profile, and start building authority and backlinks by submitting your business to a range of other business directories.
  • ‘Google Analytics Foundations & Maintenance’ – I will ensure that your Google Analytics is set up, firing correctly and that you have a system in place to measure your online performance monthly.

Once you’ve completed the above fundamentals of SEO for your biz, there is SO much more that you can do.

We can work on a Content Marketing Strategy, to strategically hit your goals using the production of high-quality content.

Then we would complete keyword and competitor research, content topic ideation, choosing your content pillars, creating your content (e.g. blogs, free downloadable, etc.), guest blogging, local keyword optimisation, and muuuuch more. SEO is a big beast with the potential for BIG returns. Get in touch to chat about your options.

Popular SEO Packages

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Website On-page + Technical SEO Health Check
  • Crawl error analysis for your website (up to 500 pages)
  • Identify any missing HTML code
  • Feedback on your ‘top’ pages, including heading tags and structure, images, UX, site speed fixes, internal/external links, etc.
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On-Page SEO Cleanup
  • On-page SEO fixes as above up to six of your top navigation pages
  • On-page SEO fixes as above for up to five other pages of your choice
  • If you have more pages you want fixed, let me know and I can include in the initial quote
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Local SEO Starter Pack
  • Google My Business profile set up and optimisation
  • Curated list of approx. 80 business directories to start submitting your business to
  • Any industry or location-relevant directories that I can find for you

Explore Other Services

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Content Marketing Strategy & Consulting

Audits, process design, conversion funnel strategy, content calendars and more.

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Brand Positioning & Audience Definition

Audits, brand messaging clarity and signature business branding documents.

Want to stay in touch?

For updates on what we’re up to, as well as special offers and discounts, new resource releases and more, sign up for our email list 🙂 We promise there will be NO spammage.

We acknowledge the Traditional Custodians of the land we predominantly work on, the Ngunnawal people. We recognise that ‘Australia’ was founded on the dispossession of First Nations people, that sovereignty was never ceded, and that this country always was and always will be, their land. Hiatus Studios pays our rent by making monthly donations to Healing Foundation, which supports Stolen Generations survivors, their families and communities.

© Copyright Ellie Keft 2021

WONDERING ABOUT SEO?

Are you keen to start tackling SEO for your Aussie small business?

I’ve produced a comprehensive SEO guide that you can download for FREE, which includes 106 SEO activities you can do yourself or outsource.

Thanks—enjoy your download :-)